AskFrasco

I came across a post today on BrandAutopsy that caught my attention.  Hugh MacLeod says,”Word of Mouth isn’t created by marketers, it is co-created with consumers.”  

As an Influencer Marketer this statement couldn’t be more correct.  Marketers are like Arsenists.  We do our best to start the initial flame, but without wind that flame is likely to burn out.   This wind in Social Media Marketing is the Influencer you are targeting.  If they have no need to spread the word they are simply going to let the fire die.

How can we assure that the fire spreads?

1.  Target the right people. These people must be already talking and they must be talking to the right people.

2.  Target the right networks.  Starting a fire underwater is not going to stay lit.

3.   Give them something to talk about.  If no one cares about your message, it isn’t going anywhere.

Chris Saad, of DataPortability has an interesting take on this as well in his post The Audience Has Left The Building.

I work in Social Media Marketing.  But what does that mean?  Well, as usual AskFrasco, She Knows.

This is a post I did for my client E.Factor.

Unless you live in total seclusion, you have  probably heard the term Social Media. In the past few years “Social Media” has gone from 0-60 quicker than James Bond’s Aston Martin.

Like anything new, innovative, and unscalable; Social Media has caused quite a stir around the business world. It is the avante garde way of doing business. While some businesses, corporations and marketers are embracing it with open arms; others are a bit more skeptical.  Social Media in its simplest definition is a collaboration of ideas and interactions among different people through the use of technology.

But what about the word is causing such a riot? Is it because it is not quantitative? (Business people are all about the numbers.) Social Media doesn’t have a numerical equation. It doesn’t equal MC squared. Nor does it equal the cost minus the price. Or perhaps it is elusive because it represents the unknown? But if you break it down social media is not much different than media has traditionally been.

Think about traditional media for a moment. Its purpose it to inform.  It is used to share stories, ideas, emotions, and reactions. Newspapers, TV, film, books and magazines all accomplish this goal. In essence traditional Media is social.

While it is limited, Social Media, or New Media is infinite.  It is infinite because the medium is the internet or a wireless device that connects you to the world.  It brings the audience to an infinite level where there are as many possible interactions as there are people.  Sharing has become a lot easier and more accessible to more people.

B.L. Ochman, Social Media Strategy Consultant and author of WhatsNextBlog, says, social media “has given everyone the tools to work for creative capitalism and positive change.”

The E.Factor has given you those tools. Use them and watch your business grow! Welcome to The E.Factor!Source

Like Big Butts and you can not Lie!

On Wednesday I rented a car and traveled East to Long Island to be a live guest on The Jeff Pulver Show.  To say the very least I had a great time.  I got to talk about myself and Ask Frasco but also what I am working on with Basement-Inc, an interactive marketing and ad agency.

Check it out at here (starts at about 18 minutes in) and the rest here.

Thanks again Jeff!